Silky Kumar

Who is Silky Kumar?

Most of the songs (and associated dances) from India come in Bollywood film. While the films aren't exactly extended music videos (they resemble more of the music interludes in Austin Powers), they do form the most popular way of disseminating music.

Recently, a video was produced by MTV India with a guy named Silky Kumar, who is something of a dork. The song is "Scent of Desire".

This is really more of a sly marketing ad. While no mention of Axe body spray is mentioned, the product was released sometime later and was accompanied by this music, which the advertisers paid for.

It's interesting to see how ads are customized for the culture they are in. With the prodigious number of films produced and watched in India, it's a surprise that someone hasn't thought of this idea before.