More like loud and annoying. I had been referred to some article that claimed commercials aren't louder than normal programming, but that at regular TV programming reaches peak volume very rarely while commercials spend its duration at that peak volume. The analogy given is having to stare at a flash bulb. It's quick, though irritating, and having a light that is as bright as a flash bulb but continuously on.
For some reason, despite years of watching television, I've become more sensitive to it. I hear just how loud the commercials are and it's pretty annoying.
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