Saturday, November 24, 2007

The Blender Challenge

Now that smoothies are popular, it's impressive how the entire industry that makes blenders have done virtually nothing to make this easier.

Here's the challenge. Add ice. Add frozen fruit. Hit blend.

If you have to stir the items because there's an air pocket created, thus causing no blending to occur, you fail. Design it so it doesn't do this.

It's amazing how there's so little intellectual power spent on coming up with a truly innovative design. Consider how the burr grinder is a completely different design from the blade grinder for grinding beans.

Try a little harder, guys.

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