The Jock and the Geek

We're already know that sports commentators are jock wannabes. They grew up admiring athletic "heroes" and hoped to be good at sports, only to discover they were better at writing than rebounding, better at telling a quip than catching a deep pass. In many ways, these are the geeks of the sports world, able to quote game scores from a decade ago, when they, as a child, were raptly paying attention to the big game.

And there's that occasional jock, the athlete that actually made it into the pros, before injury, or old age, simply drove him to do something else, like commentary.

Somewhere, in all of this, someone figured, yes, Sonny Jurgensen, former QB of the Washington Redskins, should be hawking Sun Server solutions. In radio commercials, he utters so much technical jargon that Patrick Stewart would be impressed. And Mike (Greenberg), sports journalist and metrosexual, and Mike (Golic), former defensive NFL dude, peddle Slingbox, allowing them to watch their recorded TV content across the Internet.

Seriously, folks, this is jockdom promoting geekdom. When did that happen? And does it work? The kids who got their hineys kicked by the jocks are now being advertised to by those guys? Oh, but they aren't exactly the same guys, right? Wouldn't it be something to be bullied by Joe Montana and then buy something from him. And was Montana really a bully? I mean, with all that nice 80s hair?

I'm waiting for American Idol winners to start selling server technology or DB technology. Meanwhile, thank you Lebron for telling me I should use Vista.