Thursday, July 05, 2007

Coffee Confidential

I was at Starbuck's today, the Microsoft of coffee, the evil empire. But I give it credit for getting people to go to coffeehouses, a concept that might have been suitably obscured otherwise. And when you're desperate, there's a Starbuck's everywhere.

Now, many a place hire folks that just don't drink coffee, and so little things like "Is this decaffeinated or not?", a huge deal for customers, seem silly to these folks. Coffee's coffee, isn't it? Ridiculous!

Imagine a game company where the employees didn't actually play video games for fun. This almost never happens. Yet, there are plenty of professions, especially in the food industry, where you get non-experts trying to do an "expert" job, when they simply don't care.

You'd think Starbuck's wouldn't have this problem. But, they do. Starbuck's had bold and regular coffee. But plenty of times, I see the server just grab one coffee or the other, as if it didn't matter. In reality, it doesn't matter much, but it certainly shows a lack of care, when they decide to have two coffees, and don't care which one they get.

So I'm allegedly drinking Italian Roast, instead of the house blend, which is fine. A little strong. Perhaps I should have ordered it the first time.

But perhaps I should be the one figuring that out.

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