Staying on Message

The American electorate has been criticized for not always being that bright. For example, recently, pundits have accused Obama as being light on substance. Sure, he's got rhetoric, the grand speeches, but what more does he have after that.

This is what the spin doctors rely on.

You are frickin' lazy.

Do you know why the major networks only ever cover 3-4 candidates during the primaries? Because even if 10 candidates are running, they know that you won't spend 5 minutes figuring out who is who. You want the media to winnow out the less important candidates, and they want to oblige you, because they know you're not patient enough to do your own research.

Now, sometimes there is a groundswell of support for a candidate, like Ron Paul, who otherwise doesn't register a blip on the collective conscience. The web savvy, which probably number less than a percent of the public, think that Ron Paul produced an honest difference from all the George Bush wannabes. And he did. But the media is still the way this information is disseminated. Even Fox, the Republican apologist attack dog channel, wouldn't touch Paul, because his libertarian leanings, despite being praised by Reagan, was not neocon, and Fox is neocon.

It's amusing, indeed, how the modern Republican party bears the imprint of Bush, and that's Bush, Sr., more than Ronald Reagan, yet, hail Reagan as the conservative who could do no wrong.

But I digress.

The point is that Obama has recently been accused of lacking substance, and the echo chamber of America may or may not let this meme persist and have an impact on voting. Note that when people say this, they don't mention whether McCain is a man with big ideas, whether he has substance or not. After all, it's always been about attacking your opponent, and the Republicans are better at it, meaning more ruthless, more willing to send any kind of innuendo. The Democrats aren't ready to stoop so low to paint McCain in a negative light.

Perhaps they could simply mention that all those Republican faithful rejected McCain back in 2000, preferring Bush by a whopping majority. Maybe they can trot out the Bush campaign book on how to defeat McCain. Heck, it can be done by innuendo. Bush said this about McCain. The idea is to rattle the opinion of the Bush faithful, that they shouldn't trust McCain.

There is, alas, a sense that elections are like sporting events, something one wins. Not wins by lofty means showing the capability to lead, but by casting doubt about the opponent. This has, as recent history shows, always been more effective.

When Kerry ran against Bush, there were a few factors in Bush's favor. One, the label of flip-flopper seemed to stick to Kerry, and it made some voters nervous. Second, and perhaps more importantly, there was a huge grassroots campaign built around gay marriage. Conservatives who were traditionally not voting were convinced if they failed to vote, that gay marriage would become the norm. Such folks, who claim they treasure Jesus and love, found themselves scared that the world would collapse if they failed to take action on something that was, for the most part, illegal in the states that brought it up.

In essence, they were voting to say the law is correct. And while they were at it, they voted for Bush.

Ultimately, we get this kind of mess because the average citizen finds it too time-consuming to find out what these candidates stand for. They let TV programs let them decide, and repeat innuendos which they've never verified.

Recently, McCain made a gaffe on the timeline of the surge. He claimed that the surge produced something called the Anbar Awakening (also called the Sunni Awakening), when the order was reversed. This kind of gaffe shows McCain's confusion about what's going on in Iraq.

That could be seen as serious, maybe on par with Ford saying there was no Communist influence over Poland during a debate with Jimmy Carter in 1976.

But, here's the issue. The average American knows almost nothing about Iraq. Here's the few things they know. Troops are there. People are being killed. There's something about a surge. They have no idea what is going on there. Why is there fighting? They presume that it's just a bunch of terrorists (even though Bush has claimed they have freedom now). Maybe they know about Abu Gharib, the prisoners at Guantanmo, or some such.

Their knowledge of Iraq is often paltry. Keeping up with what's going on is unimportant because it's complex and hard to follow. What's Sunni? What's Shiite? Doesn't make sense.

So if McCain got the timeline wrong, no one will care, because they don't follow the timeline either! Now, maybe if you can impress on the public that this is like a military leader not knowing who their friends and enemies are, not knowing where the troops are located, then it would seem like something people could follow!

If, on the other hand, Americans were devoting a decent chunk of time trying to keep up, then maybe such gaffes would be considered disastrous. But they are more likely to care about who wins American Idol than the progress of some war they don't have to worry about on a day-to-day basis. If it happens over there, then it's out of sight, and out of mind.

Many a political science major laments how little Americans care about politics. It's actually lead to a fair bit of stability. How often do you see Americans really protest about anything? The more they care about sports and trivia, the less they question the government's action, the more the government does what it does.

And that's a sad state of affairs.