Americans have been skipping breakfast for years. In the rush, rush to get to work, and not wanting to prepare anything elaborate, breakfast has become the forgotten meal. Breakfast has become simpler than ever.
The "traditional" breakfast of eggs, bacon, and toast, has given way to cereal and milk. Not nearly as appetizing, but really convenient.
Except it isn't. There's still many a person who jets out the door, and head to a McDonald's or a Starbucks for the bare minimum coffee to get them going in the morning.
This, after all the ads that used to tell people how you should eat a healthy breakfast before going out, that it helps you get through the morning. Everyone, in theory, understands this is so, but finds the necessity to head to work right off the bat as a time-saver.
But, in other countries, such as (the only country I ever bust out) India, breakfast is still seen as vitally important. People just don't feel right if they don't eat breakfast. And, rather than being the same repetitive cereal, day after day, Indians will often expect variety in breakfast, and not just for weekend changeup (typical Americans opting for pancakes if they choose to make it).
My feeling is that the decline of cooking in general has also affected breakfast. If you don't want to spend 30 minutes to an hour cooking, and would rather pick up something fast in 5 minutes, then even the effort to make cereal might feel too laborious.
In fact, Americans who do eat breakfast don't even think of variety. Too early in the morning. So, they make the same thing each morning. Variety, if it comes at all, might be in the choice of cereal, or the choice of flavored oatmeal.
If you had to reimagine breakfast, what might you do?
Three recent talks
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Since I’ve slowed down with interesting blogging, I thought I’d do some
lazy self-promotion and share the slides for three recent talks. The first
(hosted ...
4 months ago
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